Krystal Restaurants picks PAR Punchh solution to power loyalty programme Club Krystal
PAR Technology reports that Krystal Restaurants, a US Southern slider chain, has selected PAR Punchh to power its new loyalty programme, Club Krystal.
With nearly 300 locations across 11 states and recent openings in Texas, South Carolina, and Alabama, the brand sought a loyalty solution that could deliver personalised savings, frictionless experiences, and meaningful rewards to guests across every channel.
“We’re focused on creating moments that matter for our guests. That starts with recognising and rewarding them in ways that feel personal,” says Caroline Patheja, Sr. Marketing Manager at Krystal.
“We’ve already seen great feedback from both team members and guests on how easy the programme is to use, and we’re excited about what’s ahead. Punchh gives us the tools to deliver those personalised experiences while scaling seamlessly as we grow.”
you can’t keep using sliders to avoid your problems (jk yes you can)
— Krystal (@Krystal) October 20, 2025
Punchh drives guest engagement within the broader PAR Engagement suite, a platform that connects marketing and offers, ordering, guest data, and loyalty into one ecosystem. With over 430 million loyalty users and 1.9 billion monthly transactions, Punchh powers engagement for 275+ restaurant brands worldwide.
“As Krystal expands nationwide, Club Krystal sets a new standard for loyalty by rewarding guests for every visit and every interaction,” says Savneet Singh, CEO at PAR Technology.
“Loyalty today is more than points and discounts - it’s about creating personalised experiences that drive real revenue growth. With Punchh, Krystal isn’t just launching a programme; they’re launching a strategy built to scale and foster genuine loyalty in a competitive market. We’re proud to partner with them in this next chapter.”
Club Krystal members earn ten points for every dollar spent, unlocking exclusive rewards. The programme is available via mobile app and web, with features like saved payments and subscription benefits.
2025 RTIH INNOVATION AWARDS
Loyalty programmes were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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