ŌURA opens first concept space to debut at British luxury department store Harrods in London

ŌURA has unveiled a concept retail space in Harrods, the British luxury department store in Knightsbridge, London.

Open to the public from 2nd October, shoppers can learn about both Oura Ring 4 and Oura Ring 4 Ceramic, as well as size and purchase the rings.

The launch sees the company taking over a number of Harrods shop windows as part of the retailer’s tech month. The space is a first for ŌURA, partnering with a well known destination for high end shopping. 

It follows the launch of Oura Ring 4 Ceramic on 1st October. The Ceramic Collection is available in Harrods in four new colours – Tide, Cloud, Petal, and Midnight – the collection is priced at £499 for all styles, with membership pricing at £5.99/month or £69.99/year (available in sizes 4-15).

Oura Ring 4 is also available for purchase in Harrods, in Gold, Silver, Rose Gold, Stealth, Black and Brushed Silver.

George Abbott, Director of International at Oura, says: “Harrods is an iconic, world famous retailer, and we’re proud to debut ŌURA’s first concept store within such a landmark destination. This partnership is about placing health and design at the centre of luxury culture, showing that wellbeing and elegance belong side by side.”

“With our first ever concept store, we’re bringing the ŌURA experience into a new dimension: a physical, ŌURA dedicated space where visitors can size, try on, and explore Oura Ring 4 and Oura Ring 4 Ceramic with the support of our dedicated specialists.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.