Love’s Travel Stops lays claim to retail media network first, appoints Tommy Greenberg as Senior Director

Love’s Travel Stops, which has 662 locations in 42 US states, has announced the launch of Love's Media Group, pitched as the first retail media network designed specifically for America's travel stops and the first to reach professional truck drivers at scale.

"Love's Media Group represents an exciting evolution of our commitment to enhancing the customer experience while creating new value for our brand partners," says Patrick McLean, Chief Marketing Officer at Love's.

"We're uniquely positioned at the intersection of mobility, loyalty and commerce. With our nationwide footprint and deep relationships with both professional drivers and travellers on the road, we can offer advertisers something no one else can - direct access to a high volume, high intent audience in motion."

Love's Media Group aims to turn Love's physical and digital assets into a unified advertising platform spanning the entire customer journey - from fuel pump screens and in-store digital signage to the Love's Connect mobile app and My Love Rewards loyalty programme.

"We have been serving America's travellers for more than 60 years, and that trust is the foundation of our media network," McLean adds. "We're not just offering advertising inventory - we're providing brands with the opportunity to be part of memorable customer moments and build lasting relationships with audiences that are difficult to reach through traditional channels."

To lead the initiative, Tommy Greenberg has been appointed as Senior Director, Love's Media Group. Greenberg brings retail media expertise from his time at Lowe's, where he built the client services team and operational infrastructure for Lowe's Media Network, and Roundel (Target Corporation)..

Love’s Media Group is currently working with brand partners to develop and refine the platform.

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.