New Visa and TikTok report shows many online creators in the UK earning up to £48,000 a year
A new report from Visa showcases how TikTok creators are actively developing business skills, blending self-taught lessons and peer learning, particularly in areas like contract negotiation and financial management.
This drive is turning into tangible success, with the report revealing the majority of UK-based creators (1,000 were surveyed for this) earn £1,600 or more per month, with 34% receiving between £1,600 and £3,999. 88% of creators worldwide are expecting their revenue to increase over the next year.
More than a third of those in the UK are pulling in between £19,000 and £48,000 a year.
The report also highlights that UK creators are asserting their role in the business ecosystem, with 73% viewing their content creation as a small business and 54% identifying as successful entrepreneurs.
Lucy Demery, Head of Visa Commercial Solutions, Europe at Visa, says: “UK creators are thriving - earning more and reaching global audiences like never before and fully deserving their status as real businesses. Their momentum highlights the UK’s leadership in the creator economy, and we’re committed to delivering innovative tools that help them grow, scale, and lead worldwide.”
Key takeaways from the study, spanning Australia, Brazil, UAE, UK and the US:
Most creators rely on personal funds, community support, and innovative funding such as crowdfunding, signaling a need for more tailored financial products for creators.
Modern payment processors are preferred, enabling a global audience and faster access to earnings, though payment delays remain a challenge.
94% of creators report encouragement from friends and family, firmly cementing content creation’s reputation as a valued career path.
2025 RTIH INNOVATION AWARDS
E-commerce was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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