EG America teams with Swiftly for launch of alcohol cashback offers in SmartRewards app
EG America, a convenience store operator in the USA, is integrating Swiftly’s Alcohol Cashback solution into its SmartRewards app.
This new programme gives customers a supplier funded cash back on beer, wine and spirits purchased across EG America’s family of convenience brands, including Cumberland Farms, Certified Oil, Fastrac, Loaf ‘N Jug, Kwik Shop, Turkey Hill, Quik Stop, Tom Thumb, Minit Mart, and Sprint.
Shoppers can now browse active alcohol offers, select deals, and scan their rewards card at checkout to redeem all within the SmartRewards app. Cash back is automatically sent to the shopper’s email almost instantly, with redemption options via PayPal, Venmo, or digital prepaid Visa.
“Swiftly was founded to help bricks and mortar retailers thrive in a digital world,” says Henry Kim, CEO at Swiftly. “As more of the top convenience retailers adopt Alcohol Cashback, our data shows these digital offers meaningfully increase basket size while delivering value far faster and more seamlessly than traditional rebates.”
“By integrating our Alcohol Cashback technology directly into the SmartRewards app, we’re helping EG America provide a best in class digital experience, one that delivers real savings, strengthens loyalty, supports supplier partnerships, and delivers measurable results at the register. This partnership further demonstrates how Swiftly is empowering the industry to modernise and deliver meaningful value through digital innovation.”
“Our commitment is on delivering value and convenience for every shopper,” says Brian Ferguson, Chief Marketing Officer at EG America.
“By integrating Swiftly’s Alcohol Cashback offering as a new feature within EG America’s SmartRewards app we’re offering customers a seamless way to save while strengthening loyalty across our family of stores. This partnership allows us to deliver the valuable shopping experience our customers expect, while driving measurable business growth.”
2025 RTIH INNOVATION AWARDS
Digital retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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