Restaurant ordering and payments platform specialist sunday bags $21m in Series B funding

sunday, a payment platform built for the restaurant space, has raised a $21 million Series B funding round, with participation from DST Global Partners.

“Guests who pay with their phone behave just like they would in other digital experiences - they leave feedback, rate their experience, and generate data. And with the rise of AI, that unlocks an incredible amount of insight. Compared to traditional reservation platforms, sunday provides 11 to 13 times more guest feedback - instantly. It’s a game changer for hospitality.” says Victor Lugger, Co-founder at sunday.

Founded in 2021 by Christine de Wendel (U.S. CEO), alongside Lugger and Tigrane Seydoux (the entrepreneurs behind the European restaurant group, Big Mamma, which is set to land in Miami later this year), sunday was born from the idea that paying at a restaurant shouldn't be the worst part of the meal.

It started as a fast, simple way to pay, and has evolved into a full platform connecting every guest interaction: ordering, payment, loyalty, and CRM. The company says that it does not pile on more tech; it partners with the tools restaurants already use and make them work together.

The US has become sunday’s number market, with adoption from restaurant groups and hospitality brands like Lettuce Entertain You, Gibsons, Hogsalt, and Innovative Dining Group.

“We’re building the category defining platform for hospitality, one that connects every touchpoint into a single, frictionless experience.” says de Wendel. “The appetite from the industry is huge, and we’re here to lead the charge.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.