Celebrity Traitors star Cat Burns takes lead role as Amazon launches 12 day Black Friday event

Singer-songwriter and Celebrity Traitors star, Cat Burns, has kicked off Amazon’s 12-day Black Friday Week deals event, revealing her top pick to shop.

Across the 12 days, deals will be unveiled by a series of stars across the worlds of music, television, tech, gaming etc including former Saturdays singer Frankie Bridge and nutritionist and cookbook author Emily English. Burns’ content has gone live across her social channels on Instagram and TikTok.

Customers can also explore New Deal Drop deals, featuring curated deals across daily themes including Customers’ Most Loved, Top 100, Influencer Favourites and, for the first time, Doorbuster Deals, with savings of up to 50% off trending products from brands including De’Longhi, Dyson, GoPro, LEGO, Puma, and Samsung, as well as on Kindle products.

Burns says: “I’m helping kick off Amazon’s 12 Days of Black Friday with my favourite deal - Sony noise cancelling headphone. I use these headphones so much, whether I’m working on songs or just listening to music, so I’m glad other people who love music as much as me can get them as part of the Black Friday Week event.”

“Value matters to our customers now more than ever, and this year's Black Friday will be our biggest yet," says John Boumphrey, UK Country Manager of Amazon. “Our new daily doorbuster deals will offer up to 50% off popular brands, with huge savings on everything from everyday essentials to this year's most-wanted gifts – helping families make their money go further this Christmas."

AI and rapid delivery

Amazon says it is making holiday shopping faster and easier with AI features.

Rufus, a conversational shopping assistant, helps customers discover tailored gift recommendations and deal suggestions. Amazon Lens simplifies finding the perfect holiday party outfit or matching festive décor by letting customers search using photos or screenshots.

Amazon cites recent research showing 57% of customers plan to use AI features like these for their holiday purchases this year. 

Meanwhile, Prime members can get free same-day delivery on over a million items, 24/7 live chat support, and choices including lockers, counters, and scheduled Amazon Day deliveries.

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.