Protein Works notches up record breaking Black Friday sales after £10 million+ facility move
UK-based food and drink brand Protein Works reports that it sold over 1.18 million shakes (+54% YOY) on Black Friday (28th November), resulting in a +35% sales increase year-on-year and setting a new single day revenue record for the company.
Protein Works, which currently sells its products exclusively online, attributed its performance to the opening of a new £10 million+ manufacturing, logistics and head office facility in Speke.
Laura Keir, CEO, says: "Black Friday is one of the most demanding moments in ecommerce and retail, and this year our team delivered a record breaking performance. Our new fulfilment facility has proven its capability to operate e-commerce at true scale, enabling us to ship more units in a single day than at any other point in our history, while maintaining a seamless, friction free experience for our customers."
"This investment was designed to power the next chapter of Protein Works’ growth, and this day and weekend mark its first major milestone. I’m immensely proud of the team and excited by what this platform unlocks for the future.”
2025 RTIH INNOVATION AWARDS
Supply chain technology was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Continue reading…