Ocado Ads enlists Epsilon for launch of new retail media solution powered by COREid platform
Ocado Ads, the retail media network for Ocado Retail, has partnered with Epsilon, to develop a solution powered by COREid, the latter’s identity resolution platform.
“This partnership reinforces our commitment to putting real control in the hands of advertisers,” says Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Ads. “By bringing digital media, data and retail execution together, we’re making it easier for more brands to participate - and more likely for shoppers to connect with the brands that matter to them.”
Collaborating with the Epsilon Retail Media platform enables brands to extend their reach beyond Ocado’s properties, activating across the open web, connected TV and audio. Whether it’s Netflix, Disney+ or Spotify, brands can connect with verified audiences wherever they are, while maintaining consistent, personalised messaging.
“The focus is on enhancing the entire shopping experience and driving incremental value for brands and shoppers, delivering on the full promise of retail media,” comments Tim Frankcom, President of Europe and APAC at Epsilon.
“Together, we’re giving brands a single, powerful route to real, verified shoppers across every screen. It’s retail media without any guesswork.”
2025 RTIH INNOVATION AWARDS
Retail media was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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