Liquid Death follows The Running Man movie sponsor tie up with solid launch on Amazon
Liquid Death launched on Amazon last week, with the company's head honcho laying claim to a killer start to life (geddit?) on the site.
In a LinkedIn post, Mike Cessario, Founder and CEO, said: "Just in. Liquid Death energy drink sales on Amazon for our first week of launch last week."
"In one week, LD was able to capture 1.1% market share of the energy category on Amazon. Very solid first week for a new brand launch with just four SKUs in a massive retailer. And this was not with any viral content. Just an Instagram product photo, email blasts, and some Amazon digital ads."
"The actual Liquid Death energy marketing machine, viral content, and media doesn't fire up until January when it begins to hit bricks and mortar retail. Big congrats to the entire LD team for orchestrating such a great first retail launch for energy."
The Running Man
Liquid Death recently teamed up with The Running Man, serving as the official beverage sponsor of the show within the movie, with a commercial for its products running during the film.
In the near future, The Running Man is the top rated show on television, a competition where contestants must survive 30 days while being hunted by professional assassins. Desperate for money to save his sick daughter, Ben Richards is convinced by the show's ruthless producer to enter the game as a last resort.
Ratings soon skyrocket as Ben's defiance, instincts and grit turn him into an unexpected fan favourite, as well as a threat to the entire system.
“We would clearly sponsor this brutal, bloodthirsty game show, almost in the same way that other beverage bands sponsor things like ‘The Voice’ or ‘American Idol’ or whatever,” says Andy Pearson, Vice President of Creative at Liquid Death. “Why don’t we just treat it like that kind of sponsorship, except we’re killing people?”
2025 RTIH INNOVATION AWARDS
Online retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Continue reading…