Price comparison and e-commerce firm Heureka Group taps GoWit omnichannel retail media solutions

GoWit has announced a retail media partnership with Heureka Group, a price comparison platform and online shopping advisor in Central and Eastern Europe (CEE).

Heureka Group operates in nine countries across CEE, reaching over 23 million visitors per month and collaborating with a network of over 55,000 online stores.

By integrating GoWit’s retail media technology across its online platforms in Czechia, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia, and Bosnia & Herzegovina, it says it will connect e-shops and brands with target customers, helping them expand their market presence and gain a competitive edge across the region.

Initially launching the retail media networks in Slovenia (Ceneje.si) and Croatia (Jeftinije.hr) shopping markets, GoWit’s platform, GoWit RMA, will enable Heureka’s advertisers to leverage high impact omnichannel advertising solutions.

With AI powered bidding algorithms and advanced targeting capabilities, advertisers can deliver highly relevant, data driven ads based on user behaviour, search intent, demographics, and geographic location. Contextual and location-based targeting ensures that ads appear at the most opportune moments, reaching shoppers when they are actively searching for products or making purchasing decisions.

Starting with Sponsored Product Ads, brands can diversify their advertising strategy by incorporating a mix of retail media ad formats, including Sponsored Brand Ads, Display Ads, and Video Ads. This approach helps capture customer attention throughout their buying journey with full-funnel interactive ad campaigns.

Urban Satler, Product Head of Brand Tribe at Heureka Group, says: “Our partnership with GoWit represents a strategic leap forward in our vision to enhance the e-commerce experience for both brands and consumers. By integrating GoWit’s omnichannel retail media solutions, we will empower brands to increase their impact across multiple platforms, providing precisely targeted, high performance advertising experiences that drive customer satisfaction and loyalty."

"As we strengthen our position as the foremost retail media network in the region, we are committed to helping customers find the right products effortlessly while enabling brands to reach and engage their ideal audience in a more personalised and impactful way.”

Emrah Adsan, CEO at GoWit, says: “This partnership with Heureka Group marks a pivotal step in our mission to redefine retail media advertising in Central and Eastern Europe. As digital advertising continues to gain traction in the region, one of the most dynamic digital advertising markets in Europe, GoWit is committed to providing brands and retailers with a unified, high performance advertising platform that seamlessly connects them with target shoppers and supports them with strong ad revenue.”

“Europe’s retail media market is projected to grow fivefold, from €6 billion in 2020 to over €30 billion by 2028. While most investment today focuses on onsite opportunities, there is significant room for expansion in off-site and in-store advertising. This collaboration ensures that Heureka’s merchants can maximise their digital ad investments through a diverse mix of product, brand, and video ads, driving higher engagement, visibility, and sales.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.