Finnish food delivery big hitter Wolt adds three new features to its advertising service for merchants

Local commerce platform Wolt is introducing new features to its advertising service for merchants. 

Multi-venue campaigns: Merchants can create a single ad campaign across multiple venues. The feature is designed to maintain budget efficiency and give merchants control over their advertising spend.

New target audiences: This feature allows partners to target unique customer segments, without overlapping with existing customer base.

Data collaboration platform:  Developed in partnership with AppsFlyer, the platform promiss secure data collaboration, seamless audience activation on ads and promotions, and precise measurement.

"We're thrilled to be able to introduce major improvements for our enterprise partners. The new features set out to make advertising across multiple venues simpler, and help our partners boost incremental sales they get through Wolt Ads,” says Catalina Salazar, Global Head of Wolt Ads.

“Our goal is to drive meaningful growth for our partners without overwhelming customers with excessive content or compromising on privacy. We’re working hard on many fronts to achieve it.”

2025 RTIH INNOVATION AWARDS

Local commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.