Technology retailer Currys notches up first big social engagement win via dedicated Instagram gaming account

Currys recently launched a social media account dedicated to gaming, and has now reported its first big engagement win.

In a LinkedIn post, Dan Rubel, Brand & Marketing Director at Currys, said: "We've have stepped up our social game... on gaming. We now have a dedicated social account on gaming - which makes a lot of sense given the breadth of interesting stuff to talk about in the world of gaming (and given the tribal nature of gamers)."

He added: "And last week we had our first really big engagement win, a post that appeared on our Instagram gaming account generating two million views and 120k likes on the post (plus >55k likes in the comments)."

"It’s a cracking post, jumping on not one but two trends to shout about how customers can pre-order the hot new Nintendo Switch2 at Currys. Well done to Ryan Todd who heads up our social crew (part of Sarah Leat’s wider marketing, promo, social and PR group). And a big thanks to Rickesh Solanki and Fabric Social who are the orchestrators of our gaming engagement plans."

2025 RTIH INNOVATION AWARDS

Social engagement will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.