Snapchat and L’Oreal launch AR powered beauty vending machine at Westfield Shopping Centre

Snapchat has announced a collaboration with L’Oreal’s Colour Protect haircare range, which is now available in a refillable pouch and with a new key ingredient Vitamin Cg.

From 11th-13th April, people will be able to visit a pop-up AR powered beauty vending machine at Westfield Shopping Centre in White City, West London to win a free refill of L’Oreal’s ELVIVE Colour Protect Shampoo. 

Using a custom gamified Snapchat Lens, consumers will play a game to lock in their colour in order to unlock a free refill. A key objective of the campaign is to drive a behaviour change in a deeply established haircare category. In a category obsessed with 'what's new', L’Oreal says its wants to celebrate the act of refilling your old shampoo bottle.

The campaign is supported by a 360-degree brand media activity running from 26th March to 22nd April, across TV, OOH, digital and social. 

2025 RTIH INNOVATION AWARDS

AR will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.