Primark hails big change in model as it wraps phase two of automated logistics centre in Czech Republic

Primark has completed a major automation in the supply chain project in Europe.

In a LinkedIn post, Jorge Paloma, Head of Logistics Mainland Europe, said: "After nearly four years of planning, we have inaugurated the fully automated phase two of our logistics centre in Bor (Czech Republic). This opening represents a big change in our logistics model and also ensures our company's growth in the region for the coming years."

He added: "I would like to highlight the exemplary collaboration this project represents, both with our partners SSI Schaefer and DHL, but also our internal teams, who have given their best to make this opening a great success."

Italian job

Primark recently announced a new €40 million investment in five new stores in Italy: one each in Rome, Biella, Perugia and two in Naples, which will bring its Italian store footprint to 26.  

Primark has been in the country since 2016, opening its first location at the ‘Il Centro’ shopping centre, Arese, Milan. Since then, it has expanded to 18 across the country, including a flagship store and regional office in Milan.

The new additions will feature self-service checkouts alongside traditional cashier checkouts.

Luca Ciuffreda, Director of Primark Italy, says: “I’m so proud of our growth journey in Italy: in just nine years, we’ve expanded to 18 stores across ten provinces and there’s so much more potential. We’re thrilled to unveil a further €40 million investment to continue our expansion, create new jobs and support local communities.”

“We know our Italian customers love our kidswear, as well as brilliant basics including pyjamas and underwear, and our incredible team work hard every day to bring our unbeatable value in fashion, beauty, and homeware to customers across Italy. And we’re not stopping here - stay tuned, because there’s even more to come.”

2025 RTIH INNOVATION AWARDS

Automation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.