DoorDash Canadian customers can now earn PC Optimum points on restaurant meals, grocery deliveries

PC Optimum, a Canadian rewards programme, and quick commerce platform, DoorDash, have announced a partnership whereby the former's members can earn five points for every dollar spent on the latter's eligible orders delivered from restaurants and Loblaw banner stores (including Real Canadian Superstore, No Frills, Loblaws, and Shoppers Drug Mart).

"PC Optimum has always been about rewarding Canadians for the things they buy most often," says Lauren Steinberg, Executive Vice President and Chief Digital Officer at Loblaw Companies.

"By partnering with DoorDash, we're extending the value of our programme beyond our stores and into even more moments of everyday life. Whether it's groceries, everyday essentials, pharmacy, or now your favourite restaurant meals, we're making it easier to earn rewards wherever and however you choose to eat. This is another step in solidifying PC Optimum as the most rewarding and relevant loyalty programme in the country."

"Connecting customers with the best of their neighbourhoods is our bread and butter, whether that's by ordering a delicious restaurant meal, a weekly supply of groceries, or a last minute beauty haul," says Kyra Huntington, Head of Strategy and Operations at DoorDash Canada.

"By enabling customers to earn PC Optimum points on many purchases through DoorDash, we're providing customers with an accelerated way for individuals to save on future shopping trips at Loblaw-banner stores. The more you order in, the more you can save the next time you go out."

2025 RTIH INNOVATION AWARDS

On demand delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.