Sedano's Supermarkets taps RELEX AI powered pricing and promotions tech in Florida stores

Sedano's Supermarkets, the largest Hispanic retailer in the US, has selected RELEX Solutions to unify pricing and promotions across its supermarkets in Florida. RELEX will help Sedano’s transition from manual pricing processes to AI powered analytics, with the aim of enabling smarter pricing and more targeted promotions tailored to its customer base.

Sedano’s operates 32 stores across Miami-Dade, Broward, and Orange counties. The RELEX solution leverages AI driven analysis of purchasing patterns and market trends to support smarter, demand aware pricing.

Sedano’s says it will be able to set competitive prices, forecast promotional impacts, and streamline workflows, ensuring alignment with business goals and maximising sales and profitability. The system also allows for banner specific customisation to account for regional differences and is managed through intuitive dashboards that deliver real-time insights for fast, informed decision-making.

We’re super excited to announce the launch of our Retail Media Network, created in partnership with @HavasHouse! The network will give supporting brand partners the opportunity to showcase their products using our vast Florida presence. pic.twitter.com/M0b3zYNUQV

— Sedanos Supermarkets (@Sedanos) September 3, 2021

"We are committed to delivering value and quality to our customers while staying true to our heritage and community focus,” says Javier Herran, Chief Marketing Officer, Sedano's Supermarkets. “RELEX will help us align our pricing and promotions with what our customers truly want, ensuring we remain competitive in a challenging retail environment while honoring our commitment to providing authentic products at fair prices.”

“We are thrilled to welcome Sedano's Supermarkets to the RELEX family,” says Frank Lord, Chief Revenue Officer at RELEX Solutions. “The unified pricing and promotions solution will provide Sedano's with the advanced tools needed to optimise their strategies, drive measurable value, and improve customer satisfaction across their operations. We are committed to helping Sedano’s sharpen their competitiveness through pragmatic, data driven retail planning solutions.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.