Unattended retail tech solutions firm Boost inc bags funding for global expansion and product innovation

Boost inc has raised €16 million to fuel its international expansion and product innovation. Growth equity firm Direttissima Growth Partners led the Series B round, joined by Capmont Technology and Kineo Capital, with support from existing partners.

Founded in 2020 in London, Boost inc specialises inunattended retail technology and lays claim to thousands of live locations, customers across three continents, and a 150-strong team working from the United Kingdom, Switzerland, and four additional countries.

Founder and CEO, Pascal Uffer, says: “Our rapid growth leading up to this moment shows the timing is right. The market is ready, our technology is proven, and we’re ready to accelerate our international expansion together with our partners.”

The cash will support entering new international markets, expanding the product portfolio, and deepening its technology capabilities. Boost inc’s Founder and CFO, Johannes Lermann, comments: “Moving from angel backed funding to institutional investment is a significant step. With these long-term partners at our side, we’re ready to strengthen our board and keep raising the bar for what’s possible in unattended retail.”

Philipp Bolliger, Partner at Direttissima Growth Partners, says: “Boost inc has demonstrated exceptional execution from day one. The team understands how to scale physical and digital infrastructure, and we’re proud to support them on their journey.”

Torsten Kreindl, Managing and Founding Partner at Capmont Technology, adds: “Europe’s vending industry is fragmented and largely dependent on legacy technology, making it ripe for disruption. Boost’s seamlessly integrated hardware-software stack, allows the exceptional team to take vending to the next level.”

Christine Müller, Partner at Kineo Finance, says: “As one of the first institutional backers of Boost through our venture leasing facility, we’re proud to deepen our support as they scale their leadership in unattended retail technology.”

2025 RTIH INNOVATION AWARDS

Unattended retail technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.