US grocery retailer Coborn's teams with DIGITS as it preps launch of retail media network in 2025

DIGITS is partnering with Coborn's to launch the grocery chain’s retail media network this autumn.

In a LinkedIn post, David Glaza, Founder and CEO at DIGITS, said: “For those of you who know the grocery space, this one is a big deal. Regional grocers are leaning in, and Coborn’s is stepping up with a smart, brand friendly approach to retail media.”

He added: “What’s coming in 2025? On-site display, off-site 1P programmatic, targeted email, and digital coupons through Birdzi. All of it fully managed by DIGITS so brands can focus on strategy, not execution.”

“In 2026, they’ll build on this foundation with in-store activations, sponsored search, social, and more. This is the type of partnership that shows regional grocers don’t need to be huge to be competitive. They just need the right strategy and the right team behind them. Let’s go!”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.