Data and agentic AI firm Hightouch lands investment from Snowflake Ventures and Capital One Ventures

Hightouch, a data and AI agent platform for marketers, has announced an undisclosed investment from Snowflake Ventures and Capital One Ventures. This extends an oversubscribed Series C round.

In 2024, Hightouch, whose clients include PetSmart and Cars.com, introduced what is pitched as the world’s first agentic AI product for lifecycle marketing called AI Decisioning.

“This investment is a major vote of confidence in our vision for AI-powered marketing,” says Tejas Manohar, Co-CEO and Co-Founder at Hightouch.

“We’ve seen incredible traction with AI Decisioning, and this investment enables us to scale faster, deliver even more value to customers, and continue reimagining how businesses personalise experiences through data and AI. The investment from Snowflake Ventures will also help accelerate the development of our joint solutions, further empowering our mutual customers to activate their data and enhance their marketing capabilities.”

The additional capital and support from both Snowflake Ventures and Capital One Ventures will fuel Hightouch’s research and development into how AI agents can transform marketing workflows. The company plans to expand its suite of agents to cover additional marketing use cases.

“Hightouch built an innovative, composable approach to unifying data and streamlining workflows that unlocks AI driven personalisation,” says Jon Barad, Partner at Capital One Ventures. “Our investment supports their mission to equip marketers with AI agents that help make campaigns more relevant and impactful.”

“Hightouch is pushing the boundaries of what’s possible with AI in marketing for our joint customers,” says Adam Kaufman, Vice President, Global Head of Industry Go to Market, Snowflake. “By building directly on top of Snowflake’s unified platform for data and AI, it enables marketers to execute faster, with less complexity and more control. We’re excited to support their continued growth and innovation in the AI Data Cloud.”

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.