Online retailer Haypp Group adds Ikea Chairman Lars-Johan Jarnheimer to board of directors

Haypp Group, an online alternative nicotine product retailer, has announced the appointment of Lars-Johan Jarnheimer as Chairman of the board of directors.

Jarnheimer is Chairman at Ingka Group (Ikea), a position he has held since 2015. He has been Chairman at Telia Company since 2019, and is also Chairman at Arvid Nordquist HAB, Elite Hotels, and Grimaldi Industri. He was previously CEO at Tele2, and held senior positions at Milicom, Comviq and H&M. 

Haypp has also appointed Helena Juhlin Pink as a new member of the board. Juhlin Pink has 20 years of experience in multinational tech companies such as Google, Nokia, Soundtrap/Spotify, and Adobe.

Since 2018, she has run the consultancy company Mareast, and since 2025, she has been the acting Director of Marketing of Fortnox. Additionally, she is the Chairwoman at Mobile Interaction and holds board positions for Forte Digital and Avoki. 

Markus Lindblad, Head of External Affairs at Haypp Group, says: “The appointments of Lars-Johan Jarnheimer and Helena Juhlin Pink mark a pivotal moment for Haypp Group. Lars’ unparalleled experience in leadership across diverse global industries, including his experience as Ikea Chairman, brings an incredible new perspective to the business.”

“This, combined with Helena’s breadth of experience from some of the world’s leading tech companies such as Google and Spotify, adds powerhouse expertise that will be key to Haypp’s continued growth and success in the nicotine product industry.”

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.