Including Remark, Talon.One, Sifflet, and Brij: ten retail technology funding rounds you need to know about
RTIH rounds up ten retail systems ventures who have recently secured significant investments in their businesses, including an unattended retail solutions specialist, a developer of solutions for autonomous load carrier handling, and a startup bringing the in-store experience online, pairing shoppers with product experts who can guide them through the purchase journey.
1. Sifflet
Sifflet, a data observability platform whose customers include Penguin Random House, Carrefour, and Auchan, has raised $18 million in funding from existing shareholders EQT Ventures and Mangrove Capital Partners, with Capmont Technology joining as a new investor.
This takes it to $35.8 million in total.
Founded in 2021, Sifflet announced its official product launch in 2023. The new investment will go towards allowing it to focus on expanding its North American presence to meet demand and accelerate product innovation.
Chief Data Officer at Penguin Random House, Pete Williams, says: “Sifflet has become an essential part of how we ensure data reliability across the business, not just within engineering. What sets them apart is their ability to combine technical depth with real-world usability. Their AI native approach doesn’t just detect issues, it gives our team the context to act faster and smarter. That’s game-changing at our scale.”
“We’ve always believed that data quality is both a technical and organisational challenge - and the market is now confirming that belief. With this new capital, we’re doubling down on product innovation, AI native capabilities, and North American expansion to help enterprises unlock trusted, actionable data at scale,” says Salma Bakouk, Co-founder and CEO at Sifflet.
2. Brij
Brij, an AI powered platform helping consumer brands unlock and monetise offline customer relationships, has announced the closing of an $8 million oversubscribed funding round.
Led by Bright Pixel Capital and CEAS Investments, thus also saw participation from Artemis Fund, Red Bike Capital, Lakehouse Ventures, Forum Ventures, and SuperAngel.Fund, alongside angels from consumer brands such as Caraway, Brunt Workwear, and Feastables.
The company works with brands including Heineken, Sapporo, Feastables, Quip, Black Diamond, Black & Decker, Once Upon a Farm, Gozney, Momofuku, and ARMRA.
It addresses a challenge for consumer brands selling through third-party retail channels: the inability to maintain direct relationships with their consumers. Its platform enables brands to collect and optimise first-party data across a range of use cases, quantify the incremental revenue driven, and deliver personalised interactions across every channel.
3. Pimloc
Pimloc, an AI video privacy and analytics company, has secured $5 million in investment led by Amadeus Capital Partners and Edge Ventures with Zetta Venture Partners, MD One, and Symvan Capital. It says that the cash will enable it to tap the growing global market for secure video.
“This is a pivotal moment for us,” says Simon Randall, CEO at Pimloc. “We’re scaling rapidly into new sectors, regions, and multimodal workflows, and this investment is a strong endorsement of the platform we’ve built and the category we’re defining.”
“Each investor brings strategic insight - whether in AI, industry specific domains, or international expansion - that goes well beyond capital. Their backing strengthens our ability to grow thoughtfully, unlock new high impact use cases, and deliver the infrastructure the world needs for privacy first AI.”
The company’s Secure Redact platform has been deployed across law enforcement, healthcare, education, insurance, transport, and retail sectors via SaaS, APIs and private cloud deployments, to meet rising privacy, transparency, and compliance demands.
In terms of its channel partner network, integrations are in place with the likes of Microsoft, Eagle Eye Networks, Milestone Systems, amd Rhombus Systems.
Welcome to the new Secure Redact!
— Pimloc (@pimloc) May 16, 2024
📣 Inspect and redact with speed and focus 🔎
📣 The power of automation at your fingertips 💥
📣 Easy access to all Secure Redact's powerful new editing tools with the new floating Toolbar 🛠️https://t.co/Kmtuy6GDAx#video #redaction #security pic.twitter.com/77ayrKqBVa
4. Boost inc
Boost inc has raised €16 million to fuel its international expansion and product innovation. Growth equity firm Direttissima Growth Partners led the Series B round, joined by Capmont Technology and Kineo Capital, with support from existing partners.
Founded in 2020 in Zurich, Boost inc specialises inunattended retail technology and lays claim to thousands of live locations, customers across three continents, and a 150-strong team working from the United Kingdom, Switzerland, and four additional countries.
Founder and CEO, Pascal Uffer, says: “Our rapid growth leading up to this moment shows the timing is right. The market is ready, our technology is proven, and we’re ready to accelerate our international expansion together with our partners.”
The cash will support entering new international markets, expanding the product portfolio, and deepening its technology capabilities. Boost inc’s Founder and CFO, Johannes Lermann, comments: “Moving from angel backed funding to institutional investment is a significant step. With these long-term partners at our side, we’re ready to strengthen our board and keep raising the bar for what’s possible in unattended retail.”
5. Remark
Remark has landed $16 million in Series A funding, led by Inspired Capital, with participation from Stripe, Neo, Spero Ventures, Shine Capital, and Visible Ventures.
The company aims to bring the in-store experience online, pairing shoppers with product experts who can guide them through the purchase journey.
In a LinkedIn post, Carl-Philip Majgaard, Co-founder and Head of Engineering at Remark, said: "I've known since I connected with Theo (Satloff (Co-founder and CEO) at Colby in 2016 that I'd found a sparring partner for life. Over the years we've developed a shared language (and sometimes, it feels like a shared consciousness) that makes every challenge feel inviting, solvable, and surmountable. When you think in sync, it’s easier to spot obvious things everyone else ignores. Like the fact that talking to customers should make money, not cost it."
He added: "This morning, I ran our customer success metrics and had to double check what I saw: Remark powered conversations drive an average of $70 in revenue per interaction. While most e-commerce brands treat live customer support as a cost center, we've flipped the entire model."
"What gets me up each morning isn't just the technical challenges, though implementing agentic AI that can truly understand shopper intent is quite the thrill. It's reading conversations where shoppers genuinely thank our experts (both human and AI) for helping them find exactly what they needed. We're not just solving for conversion; we're changing what people expect from online shopping."
He concluded: "This funding accelerates everything. More engineers to build the future of personalised commerce. More brands discovering that customer conversations can be their most valuable channel. Inventing new modalities through which to connect with shoppers.”
“And yes, more office space - though I'm hoping my days of hauling 600lb refrigerators up stairs, hanging TVs, and running CAT6 through ceilings are behind me. (Kidding, I love that stuff) Huge gratitude to nspired Capital for believing in this vision, and to every teammate who's been part of this journey."
6. Synthflow AI
Synthflow AI, a voice AI platform for automated phone calls, reports a $20 million Series A investment round led by Accel, with participation from existing investors Atlantic Labs and Singular.
This follows the company’s seed round last year, bringing the total funding to $30 million. The new capital will support global expansion, including the opening of a new office in the US, and accelerate development of its voice AI agent platform.
Founded in 2023 by serial entrepreneurs Albert Astabatsyan, Hakob Astabatsyan, and Sassun Mirzakhan-Saky, Synthflow AI aims to democratise access to advanced voice AI with a no-code platform that, according to those involved, lets enterprises create, deploy and scale natural sounding, cost-effective voice agents tailored to their business needs.
We’ve raised $20M Series A led by @Accel, with continued support from Singular and Atlantic Labs.
— Synthflow (@SynthflowAI) June 25, 2025
Synthflow powers millions of voice calls monthly for 1,000+ companies. Next up: U.S. expansion, deeper Voice AI OS, and real AI-first telephony at scale. Thank you all. pic.twitter.com/HiN5aAYP2a
7. Talon.One
Talon.One, an enterprise loyalty and promotion software provider, has announced a $135 million funding round from new investors Silversmith Capital Partners and Meritech Capital, with participation of existing backer CRV.
Talon.One’s platform enables over 270 customers across a range of sectors to tap data in building personalised, scalable promotions and loyalty programmes. Customers include H&M, adidas, Costa Coffee, Sephora, Ticketmaster and Nordstrom.
The new capital will accelerate innovation of the Talon.One platform and strengthen the company’s market position in the US, UK, Europe and APAC. The investment will focus on delivering AI powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors.
8. HIVED
HIVED, an AI powered delivery startup used by retailers including Zara, Uniqlo, and John Lewis, has secured $42 million in Series B funding.
Led by NordicNinja, the cash will be used to accelerate the firm’s UK roll-out and grow its engineering and data teams. The funds will also support development of its logistics intelligence platform HIVEDmind.
HIVED’s delivery service is aimed specifically at e-commerce, using AI, real-time data and modern architecture to connect retailers, warehouses, drivers and end customers with a single integrated platform.
Retailers can integrate directly with its real-time warehouse sorting while routing algorithms adapt to driver behaviour and real-world situations. Its dynamic delivery clusters are redrawn based on live parcel volumes, replacing traditional postcode systems.
9. Quorso
Quorso, a specialist in operations software for multi-store retailers, has bagged a minority growth equity investment from Summit Partners.
The funding (an exact number was not disclosed) will support its international expansion, product innovation and operational scaling.
Quorso’s Intelligent Management platform helps retailers improve performance by turning complex operational data into smart daily actions for frontline managers and store teams. By connecting disparate systems and analysing real-time data - including sales, inventory, and labour metrics - it is designed to identify key opportunities and guide teams through high impact “missions” that drive measurable results.
The company currently powers operations across retailers including Dollar General, Circle K, Walmart Mexico and Tractor Supply Company.
10. Filics
Filics, a Munich-based developer of solutions for autonomous load carrier handling, has completed a financing round.
The new backers include Sandwater, Alven, F-LOG Ventures, and the Amazon Industrial Innovation Fund, alongside Bayern Kapital, business angels Andrei Danescu (Founder and CEO at Dexory) and Helmut Schmid (CCO at Filics and former CEO at Agilox), and with continued participation from Capnamic and 10x Founders.
The funds raised (€13.5 million) will mainly be used to expand product development and its robotics platform, as well as to internationalise the business model. Filics plans to make the Filics Unit, a double runner system for automated pallet handling, available for floor block storage systems by the end of 2025 and to prepare for market entry in other European markets in 2026.
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