Brij bags funding as company looks to redefine how brands and customers interact in offline channels

Brij, an AI powered platform helping consumer brands unlock and monetise offline customer relationships, has announced the closing of an $8 million oversubscribed funding round.

Led by Bright Pixel Capital and CEAS Investments, thus also saw participation from Artemis Fund, Red Bike Capital, Lakehouse Ventures, Forum Ventures, and SuperAngel.Fund, alongside angels from consumer brands such as Caraway, Brunt Workwear, and Feastables.

The company works with brands including Heineken, Sapporo, Feastables, Quip, Black Diamond, Black & Decker, Once Upon a Farm, Gozney, Momofuku, and ARMRA.

It addresses a challenge for consumer brands selling through third-party retail channels: the inability to maintain direct relationships with their consumers. Its platform enables brands to collect and optimise first-party data across a range of use cases, quantify the incremental revenue driven, and deliver personalised interactions across every channel.

The founders, Kait Stephens and Zack Morrison, teamed up after meeting at Harvard Business School.

“When brands sell through retail, they lose the relationship with their end customer - it’s a trillion dollar disconnect,” says Stephens “Consumers shop omnichannel, but customer data ownership is historically siloed by channel. We enable brands to reach consumers wherever they shop with a unified experience and quantify the value of their offline customers, driving millions in new revenue for brands. Brands with more data are better for consumers, brands, and retailers.” 

“Brij is redefining how consumer brands and customers interact in offline channels, enabling them to own the customer relationship and capture zero- and first-party data across offline channels” says Francisco Nunes, Principal at Bright Pixel Capital. “We’re excited to support Brij as they continue to scale and lead the way on what's possible in omnichannel enablement.”

“One of our biggest challenges at Skullcandy was not knowing who our retail and marketplace customers were,” says Evin Catlett, Global VP, Digital Commerce & Growth, Skullcandy. “Brij changed that, transforming our retail footprint into a powerful channel for direct relationships and ecommerce growth globally.”

With the new funding, Brij says it will accelerate product development, including investments in agentic AI capabilities, expand its go to market efforts, and deepen strategic partnerships across the retail and e-commerce ecosystem. 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.