Agentic automation specialist UiPath hires Microsoft veteran Michael Atalla as Chief Marketing Officer

AI agents firm, UiPath, has announced the appointment of Michael Atalla as its new Chief Marketing Officer.

Atalla will oversee all facets of the company’s global marketing strategy, including brand, performance, demand generation, and communications.

"I'm excited to join UiPath at this pivotal moment in its journey," he says. "The company's vision, platform, and leadership form a powerful combination to help customers across industries and the globe realise the full potential of AI. This is a transformative moment in technology, and I am excited to bring my experience to build on UiPath’s success and cement its leadership in shaping the agentic revolution and the future of automation."

Most recently, he served as Senior Vice President and Head of Worldwide Marketing at F5, an application security and delivery company, leading marketing execution and impact for the last four years.

Prior to that, he founded and led The MJJM Group, aiding early-stage founders achieve their initial funding and growth objectives. Atalla also spent nearly 15 years at Microsoft in various marketing leadership roles

“This next chapter in our story depends on our ability to combine stories of real-world success with industry defining solutions and partners to bring value to our customers,” says UiPath Founder and CEO Daniel Dines.

“Michael brings deep product marketing expertise and technical credibility, making him the ideal leader to help us transform customer outcomes and drive the agentic category leadership that will define our future. He understands how to build brands that move markets, and he shares our belief in the transformational power of AI agents - a belief that defines how UiPath will empower customers in the agentic AI era with clarity, urgency, and impact.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January.