Dzenita Hasic spreads wings as he departs Bestseller for Product Manager role at Lego Group

Dzenita Hasic has left Bestseller, where he served as Digital Product Owner and People Lead, to join Lego Group as Product Manager.

In a LinkedIn post, he said: "After more than four incredible years, it’s time for me to spread my wings and take on new challenges outside of Bestseller. Leaving isn’t easy - it truly feels like saying goodbye to a family. But as someone reminded me: family doesn’t always have to live under the same roof."

"I feel deeply humbled and grateful to have been trusted with leading the development of our B2B e-commerce platform, MORE. What started as an idea has grown into something I am incredibly proud of, and that’s only possible because of the people behind it."

He added: "Along the way, I’ve met some of the best people and even made friends for life. I’ve had both some of my best and hardest times personally while being here, and every time, I’ve been caught and supported by the team in ways I could never have wished for from a workplace. For that, I am truly thankful. Bestseller and everyone I’ve met here will always have a very special place in my heart."

"To my manager, Frederik Leerskov Bugslag, my team (my MORE family!), and everyone I’ve had the privilege to work with across brands and markets: thank you for the trust, the collaboration, the laughter, and even the tough times. You’ve challenged me, inspired me, and made this journey one I’ll carry with me for the rest of my career."

"Seeing how MORE has been embraced, shaped, and pushed forward by so many of you has been one of the most rewarding parts of my time here. The potential is still huge, and I know the team will take it even further. I’ll be cheering you on from the sidelines. Thank you, Bestseller, for the opportunity, the trust, and the memories. I leave with nothing but gratitude"

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.