Crave Retail brings smart fitting room and store wide platform to NRF 2026

Crave Retail will be showcasing its smart fitting room and store wide engagement solution running on Zebra’s retail displays, associate mobile devices, and RFID technology at Zebra Technologies booth #3303 at the National Retail Federation (NRF) Annual Convention and Expo, running from 11th-13th January at the Jacob K. Javits Convention Center in New York City.

Crave Retail says that its platform turns in-store moments into measurable sales by combining RFID, interactive touchpoints, and AI driven recommendations across fitting rooms, sales floors, and mobile experiences. Shoppers can request sizes, styling support, or product information instantly, while store teams gain real-time visibility into demand, service responsiveness, and product performance.

At NRF 2026, Crave will demonstrate how its solution, deployed in fitting rooms and stores with brands such as Victoria’s Secret, Under Armour, and Foot Locker, drives measurable gains in conversion, basket size, and customer satisfaction by capturing what’s tried on, what’s requested, and what’s left behind.

“The unique technological synergy between Crave Retail and Zebra Technologies helps retailers capture what’s always been invisible - the moments between traffic and transaction,” says Matthew Cyr, CEO at Crave Retail. “By connecting real-time shopper activity, merchandise data, and associate response, we help brands unlock measurable sales growth, higher conversion, and smarter operations.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by VenHub Global, 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.