Robert Dyas to launch Random Acts of Cleanliness Day in tie up with influencers the Maka Twins

High street retailer Robert Dyas is set to launch Random Acts of Cleanliness Day as part of its spring cleaning campaign, in collaboration with influencers the Maka Twins. This will take place on 17th February, alongside Random Acts of Kindness Day.

The duo will clean a children’s playground and signs in Bromley while they and Robert Dyas encourage the nation to join in with their own acts of guerilla cleaning. Followers will be asked to post their photos and videos on Instagram with the hashtags #RandomActsofCleanliness and #FeelGoodCleaning. 

The Maka Twins are identical twin brothers who went viral as ‘guerilla cleaners’ for voluntarily cleaning neglected public spaces such as train carriages and bins. Bagging 124,000 Instagram followers and a feature with the BBC, they aim to restore pride in local communities via their cleaning business, Makagroup Services. 

2026 RTIH Innovation Awards

Social media will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.