Hawes & Curtis joins Reward platform linking customer spend data with contextual insights

Reward, a customer engagement platform, has announced a new partnership with British retail brand Hawes & Curtis.

Using Reward’s first party data and banking partnerships, Hawes & Curtis says it will be able to reward existing customers while also reaching new audiences. 

The former uses customer spend data and contextual insights to predict consumer behaviour and deliver personalised campaigns. It can also link marketing exposure to real purchases. 

“Every CEO is scrutinising spend now - on marketing, on warehouses, on distribution - nothing is off the table. All roads lead to data - it’s one of the most valuable assets a business owns, but only if you use it to maximise customer value,” says Touker Suleyman, Owner at Hawes & Curtis.

“With Reward’s 10 million customers on tap, we can segment, reaching the right people to grow our business. They’re helping us expand both online and in-store, and eventually internationally." 

Reward’s CEO Jamie Samaha adds: “I’ve long admired Touker, his ability to spot opportunities and really understand what makes retail work. Today, I'm proud to welcome him and his iconic brand Hawes & Curtis, as strategic partners.” 

“There’s no better validation than having the ‘King of Retail’ recognise Reward as leading the way in using data to drive profitable growth. Our job is to put the power back into retailers’ hands – helping them mine insights, target smarter, and make better marketing and investment decisions.”

Last year, Reward, reported a significant investment aimed at bolstering its international footprint, with a focused expansion in the Middle East. Alongside the regional expansion, the company continues to operate its global headquarters in the UK, with its Singapore office remaining a key hub for serving the APAC region.

2025 RTIH INNOVATION AWARDS

Customer engagement will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.