From selfie to perfect fit: Fittora launches AI powered made-to-order tailoring platform

Fittora, a fashion startup, has launched an AI powered, made to order tailoring platform. Using selfies, the app can calculate a customer’s exact measurements to create one of a kind items.

Delivered within six weeks, tailored items will start at prices between £80 and £130, as Fittora claims to make “tailored luxury” accessible.

Consumers can also choose to add personalised touches such as embroidery, monograms, or other details.

Fittora also offers AI powered style recommendations based on occasion, colour choice and an upload of their style inspiration. Experienced stylists will also fine-tune each AI powered selection.

This arrives as one in three clothing items are returned due to poor fit, according to Shopify’s 2024 Fashion Industry Report. Fittora says its innovation can tackle this issue head one, by ensuring customers get perfectly tailored items, without needing to visit a fitting room.

The fashion industry is also notoriously wasteful, with data from Boston Consulting Group estimating a global total of 120 tonnes of textile waste in 2024. 

Fittora says its on-demand model can eliminate overproduction with its waste-free model and sustainable fabrics. Items can also be repaired or restyled after 12 months, extending their life cycle.

“Fittora is where innovation meets intention,” says Nicola Bond, Founder and CEO at Fittora. “We’re giving people clothes that are as unique as they are - and we’re doing it without fuelling the waste of mass production.

“AI accelerates the design process, helps us understand fit and style at scale, but it’s the human touch in styling and craftsmanship that makes each piece unique.”

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.