Brits have major Black Friday/Cyber Monday regrets
Black Friday and Cyber Monday may be losing their appeal in the UK according to a study by finder.com.
This surveyed 2,000 Brits and found that 21% admit to regretting purchases they made in last year’s sales. More people are planning to take part this year (62%, compared to 36% last year) and £7 billion is expected to be splashed out. This includes one in ten Brits who have deliberately held off making a purchase from anywhere between the past three months, all the way back to Black Friday last year. At the same time, however, the average spend is expected to drop by £84.
“There are some brilliant bargains to be found in the Black Friday and Cyber Monday sales, but as so many people regret purchases they made last year it’s possible some are caught up in the impulse spending hype. Our data shows that planned spending has dropped by a third, but that doesn’t take into account unplanned spending,” says Jon Ostler, CEO at finder.com.
“To avoid post-Black Friday regret, it’s worth planning ahead. Make lists of the products you’re most keen to bag a bargain with, work out how much you can afford to spend and shop around. Our Icebox Chrome plugin also helps to give you a cooling-off period so you can shop around or sleep on it before buying.”