‘Bold Black Friday positioning’ pays off for OnBuy

UK online marketplace OnBuy notched up a record breaking Black Friday after it reduced prices on each of the 17 million products available on its site. 

With over £1 million in sales made on Black Friday alone, the trading results came in five times stronger than the same period last year. Cas Paton, Founder and MD, OnBuy, says: “Black Friday was a real success for us and our sellers, with unprecedented figures. Last week’s sales were up 900% on the same time last year and we know it was because of our bold positioning on Black Friday.”

“We took a 5% hit on our sales fees across all products which gave our sellers the financial freedom to add further discounts and offer our buyers the best possible deals. We made a sale every 10 seconds on average in the 24-hour sale period and at peak times it was almost a sale every second.” 

He adds: “We pride ourselves in not competing with our sellers like brands such as Amazon do, and our Black Friday positioning really showcased this commitment and certainly paid off for the sellers and the buyers too. The numbers may be smaller than, say, Amazon’s sales figures for that day, but unlike other marketplaces we can proudly say that all these sales are for our sellers – not us.”

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