N Brown rolls out True Fit personalisation tech

N Brown has deployed True Fit solutions across its JD Williams, Simply Be, Jacamo, Ambrose Wilson and Fashion World brands.

Adam Warne, Chief Information Officer, N Brown, comments: “Data-driven customer insight and personalisation is key to unlocking operational efficiencies and improving customer experience. Our partnership with True Fit allows us to enhance our customers’ journeys with personalised relevant experiences ensuring that we deliver better fitting products for our customers to make them look and feel amazing.”

True Confidence uses data collected from shoppers to provide personalised fit ratings and size recommendations. Warne comments: “We are focused on delivering a best in class fit proposition and our partnership with True Fit builds upon our existing fit-focus expertise. The strongest customer feedback we receive is the emotional response that a good or poorly fitting piece of clothing elicits so we know fit is a crucial issue for our customers.”

N Brown is also using True Insight to make data-driven marketing, merchandising and design decisions and improve product selection, design and sustainability efforts. True Fit’s True 360 solution, meanwhile, will boost the company’s 360-degree view of the customer and tap artificial intelligence to enhance CRM.