Retail Assist releases St Patrick’s Day consumer trends research

Retail Assist has surveyed the British public about their St Patrick's Day plans, and published a blog post looking at what this means for the UK’s retail and hospitality sector.

A third were aiming to take part in 2020. Of those surveyed, 71% said that they planned on wearing green, with 82% going out socialising with their friends and family. 25% of people will spend between £31-40 and 21.5% will splash out over £50.

For a day that’s synonymous with parties and celebrations, it’s perhaps unsurprising that 96% are going to buy beverages and 60% food. Many are also looking to hit up the shops, with 68% of people saying that they’re planning on buying something green to wear; 39% will be snapping up accessories, 25% make-up and 18% decorations.

“Whilst the high numbers of people looking to spend their money on food and drink are perhaps to be expected, it also highlights a brilliant opportunity for retailers to get in on the act and to engage with their customers on another level,” Retail Assist says.

“Just last week, Kate Middleton showcased a plethora of green outfits whilst on an official royal trip to Ireland and online fashion magazines such as Elle, Harpers Bazaar and Cosmopolitan have all done articles over the last month with St Patrick’s Day outfit inspiration,” it adds.

Further details here.