Barry M deploys Perfect Corp. virtual try on technology
UK cosmetics brand, Barry M, has launched a virtual try on online shopping experience, powered by Perfect Corp.’s YouCam for Web technology.
Customers can try on 180 SKUs across Barry M’s collection of shades and categories, including eyeshadow, eyeliner, lip paint, bronzer and contour. The service also enables people to discover their perfect Barry M Fresh Face foundation shade match.
“We are constantly looking for new ways to connect and engage with our customers,” says Barry M CEO, Dean Mero. “As we mark our 40th anniversary in 2022, it’s important to us to ensure our business continues to evolve and is fit for the rapid changes and consumer expectations in the beauty industry.”
“We are proud to be a 100% vegan and cruelty free brand and, by introducing Perfect Corp.’s virtual try on technology, we’ll not only be at the cutting edge of technology, but our customers will be able to experiment with our products in a brand new immersive way, which is realistic, safe and environmentally friendly too.”
Avon calling
Perfect Corp. has also recently partnered with Avon México.
Avon is an early adopter of Perfect Corp’s AI and AR tech within its digital shopping experience, providing virtual try on and shade matching for a selection of Avon PowerStay products across foundations, eye makeup, and lip categories, as well as its Advanced Techniques hair colour collection.
The service is available to over 400,000 Avon representatives across the Mexican territory.
