Warner’s deploys Gander food waste technology in new store

UK independent retailer, Guy Warner, has got onboard with food waste app, Gander, by installing its technology in his latest flagship store in Upton-Upon-Severn.

The co-branded concept store is branded as Warner’s Supermarkets – Together with Morrisons.

The Gander app identifies reduced food items in local stores in real-time.

Stacey Williams, Head of Customer Engagement and Business Development at Gander, comments: “We are delighted to confirm our affiliation with Warner’s and believe that this is a strong endorsement by a prominent local retailer in the positive outcomes that Gander can deliver for retailers and shoppers alike.”

“Guy understands the importance of embracing new technology and like our many other retail partners, has taken the ethical step of investing in our tech  to help tackle  the growing issue of food waste in the food supply chain.”

Williams adds: “Warner’s has a strong commitment to tackling sustainability. There are a huge amount of locally sourced food products, and this is intended  to help reduce CO2 emissions.”

“Gander was developed to mitigate the impact of food waste, whist allowing retailers to drive up sell-through rates and consumers to see the cost saving potential in shopping reduced labels. Reduced price does not mean reduced quality.”

“We are looking forward to developing this partnership with Warner’s and to working collaboratively to educate other retailers on our app’s potential and capability for seamless integration.”

Steve Neale, Operations Director at Warner’s, says: “With the current cost of living crisis, customers are more conscious than ever about how much they’re spending on the weekly shop. Implementing Gander’s technology has helped us to drive footfall in-store by placing live data on our price reductions into the palm of our customer’s hand.”

“The data that we have been able to gather via the Ganderlytics platform has also given us a great insight into our customers’ shopping habits, enabling us to reduce and shrink our overall food wastage.”