Norwegian DIY chain Løvenskiold Handel to deploy Pricer ESLs in Maxbo stores

Pricer’s partner StrongPoint has inked a frame agreement with Løvenskiold Handel to supply and install Pricer electronic shelf labels at its Maxbo stores in Norway.

This will be the first ever roll-out of ESLs at Maxbo stores, with installation set to start in Q1 2023 and expected to be completed by end of 2024.

The value of the frame agreement is up to 45 MSEK, including the cost of installation and future technical support.

“In light of increasing price competition and customer expectations in our industry, the agreement with StrongPoint is a key enabler for Maxbo's new pricing strategy, ensuring updated and competitive prices at all times,” says Carl Otto Løvenskiold, CEO at Løvenskiold Handel.

“Furthermore, customers will gain from even better service as automation of tasks frees up valuable time for employees.”

“Throughout the procurement process StrongPoint has stood out with their flexibility to meet our demands, ability to provide technical and commercial guidance, and proven track record to deliver large scale rollouts. We look forward to a strong and long-lasting relationship.”

“This is especially great news for Pricer and StrongPoint, coming on the back of our recently announced strengthened and expanded partnership,” says Magnus Larsson, acting CEO at Pricer.

“It is also fantastic to see that Maxbo has made a strategic choice to equip the DIY chain with a sustainable, reliable, and high performance shelf edge solution that will contribute to their digitalisation moving forward.”

2022 RTIH Innovation Awards

Pricer has been shortlisted in the Bricks and Mortar Innovation category at the 2022 RTIH Innovation Awards.

It made the cut thanks to its work with Musgrave, which has found a way to combine labour savings, improved customer service, greater operational efficiency in-store and sustainability through the introduction of digital shelf edge technology powered by Pricer.

The winner will be revealed at an exclusive event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who have entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“I’m now looking forward to deciding the winners with our judging panel and announcing them at our central London event in December.”