Hublot teams with MEIS and Spatial as it enters the metaverse

Swiss luxury watchmaker Hublot has unveiled the Hublot Loves Football Metaverse Stadium.

A hybrid sport, art, and digital events space, the  stadium structure is inspired by the design of the case body and digital face of Hublot’s recently launched Big Bang e watch.  

Designed by MEIS architects, who are credited with designing the Crypto.com, Everton FC and Roma stadiums, this marks the largest venue built in the Spatial metaverse. 

Visitors will be able to explore a 360-degree virtual stadium, accessible for free via mobile, desktop or Oculus headset

Ricardo Guadalupe, Hublot CEO, says: “Loud and forward thinking approaches to design are  part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand.”

“Continuing our legacy as the trusted timekeeper of world football, this initiative  allows us to place a timestamp in metaverse history when the intersection of luxury, fashion,  sport and virtual worlds is beginning to take off.”

“Football provides a place for us to unite and  celebrate our shared dreams, and we are extending football into a new realm.”

“We invite you  to gaze through the porthole into this new world, where you can discover our Hublot Loves  Football latest visuals starring our Ambassadors and Friends of the Brand. We can all gather,  celebrate our shared human history and look forward to our future together.” 

Hublot was an early adopter of crypto amongst luxury watch brands.

n 2018, it unveiled the limited edition Big Bang Meca-10  P2P that was only available to be purchased via Bitcoin payments, a watch pegged to the 10th anniversary of the currency. 

Jinha Lee, Co-Founder and CPO at Spatial, says: “We are proud to be working with Hublot on  this important sporting and metaverse milestone – creating our biggest space to date. At its  core, the metaverse represents a new dimension for creativity, innovation, and inclusion.”

“We  channelled that vision into a unique immersive experience where people from all over the  world can come together and celebrate the world’s game. To do this we created a world that  showcases our mutual love for football, art, and community.” 

Dan Meis, Founder and Managing Principle at MEIS Studios, says: “In designing this stadium, we took inspiration from Hublot’s brave, unapologetic, and unparalleled approach to  design.”

“By referencing the Big Bang e, the project mirrors its storied history of  introducing new dimensions of design to new audiences.”

“This partnership encapsulates all the  world has come to know from Hublot and MEIS: A forward thinking design philosophy paired  with an attention to detail that is timeless and without equal.” 

As part of the Hublot Loves Football campaign, dedicated exhibitions equipped for VR  experience to access the stadium will pop up next to Hublot Boutiques in luxury shopping malls in Doha, Kuala Lumpur, Singapore, Indonesia, and Thailand across November.