Argentine Football Association names Fanatics as official e-commerce partner of Argentine national team

The Argentine Football Association (AFA) and Fanatics have announced a long-term agreement that will see the latter build and operate the former’s official e-commerce store.

This will offer Argentine fans a significantly expanded range of merchandise, with people able to purchase official Argentina adidas clothing, official AFA merchandise and a range of products developed and designed by Fanatics.

In addition, fans will be able to participate in promotions for access to unique items and experiences such as autographed t-shirts or tickets for major tournaments. 

The new online store, which will launch in 2024, will utilise Fanatics’ Cloud Commerce Platform.

Claudio Fabián Tapia, President at AFA, says: “It is very important for us that fans around the world can have access to the official products of our national team.”

“That is why we believe that this agreement with a global leader like Fanatics will give our fans quick and direct access to them and will continue to strengthen and expand our brand internationally.”

Matthew Primack, Senior Vice President, International Business Affairs & Development at Fanatics, says: “Argentina boasts a rich football heritage and is one of the most successful nations in the history of the sport, so we are pleased to announce this new global partnership.”

“Fans of Argentina are famously passionate about their team and we are privileged to launch a new online store for them, offering a wide range of merchandise to make it easier for them to show their support for La Albiceleste.”

“Fanatics now works with many top international football federations, and we have extensive global capabilities, meaning that no matter where international football fans might be, they are able to buy the latest official merchandise to show their support for their country.”

Leandro Petersen, Commercial and Marketing Director at AFA, comments: “Within the global development of the Argentine National Team brand and the expansion of the AFA in the world, a crucial point is the access of our global fans to official products.

“As it could not be otherwise, we sought to associate ourselves with the number one in the market in sports merchandising to continue our expansion in the United States, Europe and the rest of the world. We are happy about this long-term agreement with Fanatics that will allow us to develop our official online store.”