L’Occitane en Provence enlists Emperia and Steven Wilson for launch of new holiday virtual store

Going back to its roots and original 60s spirit, L’Occitane en Provence is launching a new holiday virtual store, developed by Emperia and designed in partnership with artist Steven Wilson.

Set up in a cozy chalet within the Provençal French Alps, the experience aims to reflect the brand’s focus on the joy of giving and sharing, bringing about the spirit of gifting, allowing guests to discover its limited edition holiday ranges, alongside a learning journey into L'Occitane’s recycling initiatives.

Stepping outdoors, each guest is greeted by a Christmas experience, with an Olive tree that they can light up themselves.

The Provencal Christmas tree, a millenary tree symbolisng joy, strength and togetherness, is also the spot where guests get to create their own personalised postcard, containing their curated product wishlist, to send to their loved ones.

“We're incredibly proud of this virtual experience that immerses our customers in the enchanting holiday spirit. It's a dream journey, like being in a chalet, where they can explore the true origins of L'Occitane as a brand,” says Mariana Rodrigues, Marketing Director at L’Occitane Middle East.

“The olive tree is symbolic and traditional for Provence, so our vision was to bring back those traditions to our customers. The holiday season is pure magic, and we want our customers to experience the enchantment of L'Occitane and Provence.”

“L’Occitane’s new holiday experience adds a new dimension to the already-growing segment of seasonal online shopping,” says Olga Dogadkina, Co-founder and CEO at Emperia.

“Nowadays users are demanding more from their online retail experience, expecting a far more personalised and interactive journey, one that reflects the brand’s values and elevates the shopping experience, to adhere to their own set of needs, wants and preferences.”

“Virtual stores are no longer this one off campaign but rather fill this great need of a new generation of shoppers to get to know their retailer on a personal level and what it stands for, significantly improving brand loyalty and improving brands’ online performance.”