Adobe Analytics: Brits tap BNPL and Click and Collect as Black Friday online spending hits £1.04 billion
Black Friday has been the biggest single UK online shopping day of 2023 thus far, according to Adobe Analytics.
UK consumers spent £1.04 billion online (up 4.1% YoY) as they sought to take advantage of the deep discounts on offer in the run up to Christmas.
The Adobe Digital Insights team used Adobe Analytics to analyse hundreds of millions of visits to retail sites from Brits on Black Friday, tracking the prices of 100 million SKUs across 18 product categories.
Vivek Pandya, Lead Analyst, Adobe Digital Insights, comments: “With UK online Black Friday spending topping £1.04 billion this year, it’s clear that Black Friday remains hugely important, both for retailers in boosting their sales in the middle of the crucial holiday trading period, and for consumers for whom the deep discounts on offer present a great opportunity to make their money go further.”
Adobe Analytics also found that holiday season spending-to-date (1st November – 24th November) has reached £9.6 billion, up 4.7% on 2022 levels.
UK shoppers spent £101 million through buy now pay later services on Black Friday, accounting for 9.7% of total online spend for the day and up 3.4% compared with Black Friday 2022. BNPL holiday season spending-to-date (1st-24th November) is £1.3 billion.
On average, online prices were discounted 12% when compared with pre-holiday season levels, with the deepest discounts in TVs (15% cheaper), computers (18% cheaper), apparel (14% cheaper) and toys (17% cheaper)
Click and Collect was used in 8% of orders on Black Friday (for retailers who offer the service). This is up from 6.4% on Black Friday last year and represents a 24.7% growth in utilisation of the service.
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