Virtual fitting room specialist 3DLOOK partners with BERSHKA to boost online shopping experience

3DLOOK, a specialist in AI powered mobile body scanning and virtual try-on solutions, has announced a partnership with BERSHKA, a fashion brand under the Inditex (ITX) umbrella.

The tie up aims to reduce return rates for the brand, boost conversions and sales by eliminating the sizing guesswork online shoppers face, and simultaneously provide interactive shopping experiences to young tech savvy consumers.

BERSHKA will leverage 3DLOOK's virtual fitting room YourFit, to provide accurate size and fit recommendations, as well as an engaging virtual try-on experience, directly on its website.

Customers can now choose an item and click on a “See how it fits me” widget to be voice guided in real-time through a quick and easy camera-based flow.

Using a front and side photo of the customer, the solution’s precise 3D mapping technology and size recommendation engine then offer instant feedback on what size would fit best and provide an accurate and photorealistic virtual try-on experience.

"We want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don’t fit quite right and providing the interactive experience young shoppers desire today,” says a spokesperson from BERSHKA’s e-commerce department.

“We selected 3DLOOK due to its track record of delivering results for leading fashion brands, and - given the team’s willingness to go above and beyond to assist us during the setup - we’re confident this partnership will help us to achieve our goals.”

“The fashion industry is undergoing rapid transformation, with a strong focus on sustainability and efficiency - and it is up to the industry giants to lead by example,” says Whitney Cathcart, Co-founder and Chief Commercial Officer at 3DLOOK. 

“Our virtual fitting room technology has the power to revolutionise the online shopping experience and contribute to the development of a greener, more sustainable, and efficient fashion industry by reducing the number of size related returns and appeal to a younger camera driven digital generation, and we are thrilled to embark on this journey with BERSHKA and anticipate its future expansion.”