New Walmart Add to Heart shoppable series aims gets shoppers into holiday spirit and delivers gifting inspiration

Walmart is this holiday season bringing together shopping and watching RomComs.

The retailer is launching “Add to Heart”, enabling customers to find holiday gifting inspiration while tuning in to the 23-part shoppable series, pitched as a RomCommerce of sorts.

The series will be released on TikTok, Roku and YouTube starting on 2nd December, with the remainder dropping on 5th and 8th December.

“The holidays are such a special season. We know gifting and curling up to watch a favourite Christmas movie are part of so many families’ traditions. So, what better time to launch an innovative, first of its kind shoppable series,” said William White, Chief Marketing Officer, Walmart U.S.

“‘Add to Heart’ is a fun, unique way for our customers to be entertained while shopping for the great deals on top brands that they expect from Walmart. We hope they enjoy it and the amazing gifts they order throughout.”

Customers can watch “Add to Heart” on TikTok, Roku and YouTube as well as on Walmart’s owned social channels.

From furniture and holiday décor to fashion from the entire cast, almost everything in “Add to Heart” was sourced from Walmart and customers will have the opportunity to shop over 330 products across the experience.

This is TikTok’s first fully shoppable holiday series. With TikTok’s Video Shopping Ads, and Roku’s “Ok to Text” feature, customers will be able to shop from wherever they are, at home or on the go.

Roku users can access the series through Walmart’s first shoppable branded entertainment playlist and a marquee ad on the Roku home screen.

The shoppable series follows New York designer Jessica as she returns to her hometown for the holidays.

After losing her luggage on her travels, she visits her local Walmart, where she bumps into an old flame Javi. Between the town festivities, decorating, and shopping, they start to rekindle their spark. How will it end? What will you shop?

Tune in to find out how the story unfolds.