Memorable experiences with brands: Playrcart nabs first US patent for transactional ad technology

Playrcart has been granted a patent by the United States Patent and Trademark Office (USPTO) for its transactional ad technology.

The company’s tech allows users to complete any transaction directly within a video or rich media advertisement and without leaving the ad or publisher environment.

Users can instantly transact from inside an ad unit in four steps with no redirections, or in one-step using Apple Pay or Google Pay. The aim is to dramatically simplify the online journey for a purchase, donation, booking, or any other call-to-action.

The solution uses APIs to connect to existing platforms and offers the additional benefits of real-time analytics for campaign optimisation, within a centralised dashboard.

Glen Dormieux, Founder and Inventor, Playrcart, says: “Consumers want meaningful connections and memorable experiences with brands. With Playrcart, brands can create interactive experiences that delight consumers and drive instant action right at the moment of intent.”

“Combine high engagement from video and rich media, with a frictionless journey, and the results are extremely powerful. This US patent is a testament to the vision I had many years ago as a marketer in the film industry; to empower users with truly frictionless journeys.”

Dom Perkins, Managing Director at Playrcart, comments: “Our technology is revolutionary for commerce.”

“Brands can significantly improve the user experience, capture customer consented first-party intent data, and access rich insights to gain a better understanding of consumers. We’re thrilled with this news and excited to keep driving innovation and improving marketing effectiveness.”

The issued patent number is US11,595,736. The company has a number of other pending patent applications being examined by the USPTO.