Domino’s Pizza inks exclusive delivery deal with Uber Eats, with initial roll-out set for autumn
Domino’s Pizza has entered into a new agreement with Uber.
This allows US customers to order its products through the Uber Eats and Postmates apps with delivery taken care of by the retailer and its franchisees.
The initial roll-out of the agreement will begin this autumn in four pilot markets, with ordering on the Uber Eats and Postmates apps anticipated to be enabled across the country by the end of 2023.
Uber Eats will be the exclusive Stateside third-party platform for Domino’s until at least 2024.
“Domino’s has a history of successfully entering new marketplaces,” says Domino’s CEO Russell Weiner.
“We are the leader in the delivery and carryout pizza marketplaces in the US. In addition, we sell more food on our digital platform than any pizza company in America. Now that aggregators are at scale, the next logical marketplace for us to enter is order aggregation.”
“Our research in the US and learnings from 13 of our international markets has shown us that taking orders using the Uber Eats marketplace provides access for Domino’s and its franchisees to a new segment of customers and what we believe will be a meaningful amount of incremental delivery orders once it’s widely available.”
The tie up will also create the opportunity to unify Domino’s international markets under a single master agreement.
Domino’s and Uber Eats currently have 27 international markets in common. Their partnership has the potential for incremental orders from Uber Eats to 70% of Domino’s stores around the world, including the US.
“As the number one pizza company in the world, it is not surprising that Domino’s is a brand people have been asking for on Uber Eats’ global platform,” Weiner says.
“Given certain customers only order their delivery from the Uber Eats app, this deal could make Domino’s available to millions of new customers around the world.”
“Domino’s will still be the face our customers see at the door, while Uber will be providing us with adequate data to understand delivery efficiency and incrementality. Meanwhile, Domino’s own e-commerce platform will continue to be the place our customers can go to access our best deals and industry leading loyalty programme.”
“Domino’s and Uber both have a sustained track record of leadership in technology and innovation,” says Uber’s CEO Dara Khosrowshahi.
“We’re excited to announce this unique partnership with Domino’s globally - both starting as their exclusive third-party marketplace partner in the US and making their menu available to our consumer base around the world - and we look forward to bringing customers the convenience, technology, and experience that are foundational to both of our brands.”
Domino’s international markets that currently do not partner with Uber Eats will begin the assessment process for transitioning this year.
Those master franchisees currently partnering with Uber outside of the new global contract will be able to transition to the new global agreement before the end of 2023.
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