Odore bags $5 million in seed funding for expansion and Innovation in customer engagement space
Odore, a UK-based customer engagement platform enabling direct-to-consumer (D2C) brands to streamline their marketing efforts, has announced a $5 million seed round led by Fuel Ventures with participation from existing investors.
The startup counts the entire L’Oreal Group (including the likes of Armani, Lancome, and YSL), Dior, LVMH, and Shiseido among its clients.
It was launched in 2020 by co-founders Armaan Mehta and Karan Gupta, both graduates of London School of Economics.
Mehta says: "The challenges that today's industry faces are complex, and we founded Odore to provide solutions that are not only comprehensive but also transform the way brands strategise, operate, and connect.”
“This is just the beginning. With this latest funding round, we're delighted to have Fuel Ventures onboard for our next chapter as we expand our team and business globally and launch new tools to better serve our customers.”
Shiv Patel, Investment Director at Fuel Ventures, comments: “From the platform experience, the robust suite of tools, and the blending of digital and physical, everything is designed specifically for the brands, resulting in a far superior experience and very high levels of continued business from world leading brands.”
“The rapid expansion of both Odore’s geographic footprint, as well as its financial traction, makes us really excited to see what the team does next.”
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