ADDICTION taps Bambuser Social Video Commerce solution to boost online shopping experience
Japanese personal care company KOSÉ is using Bambuser’s Social Video Commerce platform for one of its cosmetic brands, ADDICTION.
The plug and play solution can be embedded into any e-commerce site and includes features that enable retailers to launch shoppable video.
ADDICTION says that it selected Bambuser due to “its high quality live streaming technologies, personalised support, and consultation services, as well as its proven success, backed up by accumulated data”.
“The technology allows us to enrich the online shopping experience by incorporating video content on our e-commerce websites and social media platforms,” the marketing team comments.
“E-commerce has evolved beyond the static, one-dimensional experience of old,” says Maryam Ghahremani, CEO at Bambuser.
“Interactive, entertaining, and informative videos are crucial for a truly compelling buying experience, and we’re thrilled to work with ADDICTION to elevate and bring their iconic beauty products to life online.”
New CMO and CPO
Bambuser’s video stream technology is used by the likes of Dior, FENDI, Shiseido, and Clarins.
It recently appointed Qabil Shah as Chief Marketing Officer (CMO) and Rasmus Mencke as Chief Product Officer (CPO).
Shah has a background in enterprise marketing and a track record of driving growth for software companies, including Nutanix, VMware, and SAS.
Mencke, meanwhile, brings over two decades of product development and strategy experience to Bambuser. This includes product leadership roles at Salesforce, Planday, and Oracle.
As Chief Marketing Officer, Shah will be responsible for spearheading Bambuser's global marketing initiatives, elevating the brand's presence, and driving customer engagement.
In his role as Chief Product Officer, Mencke will drive innovation, identify new opportunities, and shape the direction of Bambuser's product offerings.
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