OnBuy hails strong start as new VIP programme allows customers to claim double the cashback rewards

UK-based online marketplace OnBuy says that it has gained more than 31,000 new VIP customers in just two weeks thanks to the launch of its loyalty programme. 

It released its new VIP initiative on 22nd November, providing a way for returning customers to claim double the cashback rewards.  

This means savings for consumers on everything from household essentials to luxury items. VIP customers earn a minimum of 2% cashback on everything they buy, including discounted products, and can save even more with double cashback deals delivering rates from 5% up to 30%, immediately credited to their OnBuy account when they complete their purchase. 

This can be spent onsite immediately, saved, or withdrawn to their bank account after 30 days once they have a balance of £5 or more.

Cas Paton, Founder and Chief Executive at OnBuy, says: “To make genuine value more accessible to all and ease the financial pressures many are facing in the run-up to a traditionally expensive time of year.”

“We know consumers love cashback deals, and our goal has always been to create an online shopping experience that’s transparent, rewarding, innovative and - most importantly - that delivers value. Our VIP programme delivers exceptional value and tangible rewards, without catches or complex codes. It’s all about consistently giving back to our customers in a way that genuinely impacts their pockets.” 

2024 RTIH INNOVATION AWARDS

Online retail was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.