El puerto de Liverpool deploys Topsort technology as Mexican retailer ventures into booming retail media landscape

Mexican department store retailer El puerto de Liverpool has partnered with Topsort to launch an AI driven retail media platform.

Through Topsort’s API driven technology, Liverpool says it has built a fully customisable platform that integrates with multiple channels and touchpoints.

“As we ventured into the retail media landscape, Topsort has been an indispensable partner,” says Santiago Landaverde, Retail Media Deputy Director at Liverpool. 

“Their platform has made it incredibly easy for us to launch and manage campaigns, streamlining the entire process - from setup to budget management. The seamless access to detailed data has been instrumental in helping us optimise sellers' ad spend and make real-time decisions.”

With a self-service model, sellers at Liverpool can now run their own ads. By tapping into Topsort’s auto-bidding system, which ensures ads appear at the right place and the right time, sellers can maximise their visibility and conversion.

“This partnership has allowed us to offer a state-of-the-art solution to our sellers, making retail media an accessible and powerful tool for driving growth at Liverpool,” says Landaverde.

“We’re excited to see Liverpool succeed with our retail media platform,” says Regina Ye, CEO and Co-founder at Topsort. “Their success demonstrates the power of our technology to transform the retail media landscape universally, including Latin America, helping advertisers achieve significant ROI while maintaining a focus on privacy and customer experience.”

2024 RTIH INNOVATION AWARDS

Retail media was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.