XY Retail teams with jewellery firm Damiani to boost retail experience with unified commerce platform

Unified commerce platform specialist XY Retail has announced a partnership with Damiani, a jewellery brand perhaps best know for its Made In Italy creations.

The collaboration will see Damiani implement XY Retail's Point of Sale, Clientelling, Order Management System, Product Information Management and Digital Asset Management solutions for its 70+ stores in 12 countries and multiple continents to streamline its retail operations and elevate the customer experience.

“Brands like Damiani choose XY Retail due to our flexible system that caters to all aspects of retail, from e-commerce to everyday front and back-end needs,” says Susan Jeffers, CEO at XY Retail.

“Through seamless API integration and the ability to maximise efficiency, XY Retail quickly levels the playing field for luxury brands battling against major digital competitors.”

“We’re moving quickly to bring future-proofed capabilities to the luxury market and deliver the infrastructure to drive retailers’ entire end-to-end process.”

Damiani will leverage XY Retail's suite to optimise its global retail operations and to boost omnichannel sales.

It says that the integration of these systems will enable “a more cohesive shopping experience across all its channels, providing real-time visibility into inventory and customer data, and a customer experience on par with the unique heritage made of passion and attention to detail that is the foundation of the company founded by Enrico Damiani in 1924”.