Walmart steps up its commitment to convenience as retailer unveils early morning online delivery option

Walmart has launched an Express On-Demand Early Morning Delivery offering, starting at 6 a.m.

Customers will be able to order products such as baby items, home appliances and work clothes to be delivered in as little as 30 minutes.

Walmart will also add live bait to the service in mid-March from more than 3,000 locations. 

In an online post, the US retail giant said: “Our commitment to convenience extends beyond just the early hours. It’s about making shopping seamless for the customer.”

“With features like Late-Night Express Delivery, Live Shopper for real-time communication with Shoppers and On-Demand Delivery for same-day convenience, Walmart prioritises putting the power in the customers' hands. It’s a superpower that’s simple – all customers need to do is open our app or Walmart.com and begin selecting their items.”

“And for Walmart+ members, standard delivery is always free.”

It added: “As we continue to innovate and accelerate, the message is clear: Shopping should be personal and as tailored to fit your lifestyle as those freshly delivered work shirts.”

“With On-Demand Early Morning Delivery and a suite of other convenient options, we’re making sure you have what you need, when you need it so you can reclaim your time no matter what the clock says.”

Beauty Virtual Try-On feature

Last week, we reported that Walmart was enhancing its Beauty Virtual Try-On feature, which launched last year, so that it now includes hair colour products.

The tool allows people to experiment with various colour cosmetics and hair shades in real-time.

With a focus on providing personalised experiences, users can find their perfect match and make purchases, all within a digital platform. 

Customers can now preview nearly 500 hair colour products via Walmart’s iOS app featuring formulations from brands like Madison Reed, Revlon and Wella, with more products and brands to come.